Name a Roach

Seal it with a hiss! This is an annual campaign by the Bronx Zoo that lets you name one of their Madagascar hissing cockroaches after your loved ones, or an ex if you so desire! I had the pleasure of designing the 2017, 2018, and 2019 assets for this wonderfully absurd event while I was a full-time designer for WCS, which our team won WCS’ Hot Shot of the Month award for our successful work in 2017.

  • Animal Park and Conservation

  • Branding • Campaign Assets

  • 2017-2019

For 2018, we decided on a humorous, bold approach with colorful floral photo compositions while using the Bronx Zoo branded type with a hint of a romantic handwritten script. Pretty much all the things to help you fall in love with some roaches!

Featured on multiple news sources, such as BUZZFEED

Video Assets

Composited roach photos and the design of the "Wilder" logo were used for a dating app parody video.